Our Team

The difference between success and failure is a great team.

Joel Martin


Joel founded Allied Flooring in 1997 following a successful career in executive marketing management with a major flooring manufacturer.  A native of Charlotte, NC, Joel has over 33 years of experience in marketing management, product development and manufacturing involving a wide range of resilient floor covering products.  Joel received his undergraduate degree in Economics & Advanced Business Management from Wofford College in Spartanburg, SC and completed graduate studies in Marketing Management at Columbia University in New York, NY.  Joel enjoys boating, water sports, off-shore fishing, traveling and recording live music.

Rich Neale


Rich is a western North Carolina native with over 30 years in Sales, Marketing and Manufacturing.  Rich is a graduate of Guilford College in Greensboro, NC with degrees in Business Management and Accounting.  Rich became a Shareholder in Allied in 2004, heavily influencing aggressive growth and expansion nationwide.  Rich’s free time is spent following sports, playing music, and in the great outdoors.

Jeff West

National Sales Director

Jeff enjoyed a long career in Construction and Development before joining Allied Industries in 2016. Jeff is responsible for providing Sales and Technical support for Allied Industries’ Strategic partners. When not at one of his kid’s soccer games or tennis matches, he likes to play golf, run, and snow ski. Jeff graduated from University of North Carolina – Charlotte.

Contact Jeff: jwest@eco-gripfloor.com

Ken Neeley

Business Manager

Ken is a business professional with over 30 years’ experience in financial management, administration and operations. He has been involved in manufacturing for over 12 years, and has been with Allied for 3 years. Most weekends Ken can be found at his son’s soccer games. He is an avid hiker and outdoor enthusiast. Ken graduated from Kansas State University.

Contact Ken: kneeley@eco-gripfloor.com

Kara Sheaffer

Marketing Coordinator

After a 6 year hiatus, Kara returned to Allied Industries in the Fall of 2017. She has 10 years experience working for Allied and is heavily entrenched in the recycled flooring world. With a background in media and communications, Kara provides Marketing/Sales support to all customers of Allied Industries. She loves traveling, cooking and attending concerts with her 16 year old son.

Contact Kara: ksheaffer@eco-gripfloor.com

Kandie Eldridge

Customer Service Specialist

Kandie is the Office Manager for Allied Industries at the Jonesville plant. Kandie has over 7-years of experience in freight shipping. She provides all customer support in ordering and shipping needs. With over 20 years’ experience playing the guitar, Kandie is another Allied Industries Musician.

Contact Kandie: keldridge@eco-gripfloor.com

Chris Frye

Sample Department Manager

Joining Allied Industries in the Spring of 2017, Chris is an expert in woodworking and a superior craftsman. Chris builds desktop models and all sales tools for our nationwide sales force. In Chris’ spare time he instructs Pilates.

Caroline Holt

Senior Project Manager

Caroline has 10 years experience in various areas of the construction industry, including 6 years at Allied Industries, and a Business Management Degree from Wake Forest University. Caroline fields technical questions and guides new Eco-Grip installers in estimating, installation, quality control, and continuing education for the Eco-Grip system. She spends her free time hiking, kayaking, and raising goats and ducks on her small farm,

We’d love to be a part of your next project