Our Team

The difference between success and failure is a great team.

Joel Martin


Joel founded Allied Flooring Products, Inc. in 1997 following a successful career in executive marketing management with several major flooring manufacturers.  A native of Charlotte, NC, Joel has over 33 years of experience in marketing management, product development and manufacturing involving a wide range of floor covering products.

Joel received his undergraduate degree in Economics & Business Management from Wofford College in Spartanburg, SC and studied marketing management at Columbia University in New York, NY.  Joel enjoys boating, offshore fishing, traveling, playing guitar & activities with family & friends.

Rich Neale


Rich is a western North Carolina native with over 30 years in Sales, Marketing and Manufacturing.  Rich is a graduate of Guilford College in Greensboro, NC with degrees in Business Management and Accounting.  Rich became a Shareholder in Allied in 2004, heavily influencing aggressive growth and expansion nationwide.  Rich’s free time is spent following sports, playing music, and in the great outdoors.

Jeff West

National Sales Director

Jeff enjoyed a long career in Construction and Development before joining Allied Industries in 2016. Jeff is responsible for providing Sales and Technical support for Allied Industries’ Strategic partners. When not at one of his kid’s soccer games or tennis matches, he likes to play golf, run, and snow ski. Jeff graduated from University of North Carolina – Charlotte.

Contact Jeff: jwest@eco-gripfloor.com

Ken Neeley

Business Manager

Ken is a business professional with over 30 years’ experience in financial management, administration and operations. He has been involved in manufacturing for over 12 years, and has been with Allied for 3 years. Most weekends Ken can be found at his son’s soccer games. He is an avid hiker and outdoor enthusiast. Ken graduated from Kansas State University.

Contact Ken: kneeley@eco-gripfloor.com

Franziska Long

Sales and Marketing Coordinator

Cleaner Sales

After a 6 year hiatus, Kara returned to Allied Industries in the Fall of 2017. She has 10 years experience working for Allied and is heavily entrenched in the recycled flooring world. With a background in media and communications, Kara provides Marketing/Sales support to all customers of Allied Industries. She loves traveling, cooking and attending concerts with her 16 year old son.

Contact Franziska Long: FranL@eco-gripfloor.com

Amanda Lail

Customer Service Specialist

Amanda Lail comes from a strong background in Customer Service and Administrative Support. Having worked for both International Companies and Small Businesses she brings a unique perspective to the team. She is here to help with any questions you may have about your orders past, present, and future.

Contact Amanda: amandal@eco-gripfloor.com

Amanda Wetzel

Administrative Assistant          

Marketing Collateral Support

Caroline Holt

National Account Coordinator, Senior Project Manager

Caroline has 13 years of experience in various areas of the construction industry, including 8 years at Allied Industries, and a Business Management Degree from Wake Forest University. In additional to managing various National Account Programs for customers in the US and Canada, she fields technical questions and guides new Eco-Grip installers in estimating, installation, quality control, and continuing education for the Eco-Grip system. She spends her free time with her family going hiking, kayaking, and raising goats and ducks on their small farm.

Holly Or

Assistant Accounting Manager


Jody Martin

National Training Director

We’d love to be a part of your next project